26 October 2010 – Bayer CropScience’s non-selective herbicide, Basta®, is celebrating its 20th birthday. Since its launch in 1990, Basta has gained a well-deserved reputation for exceptional crop safety, quality and consistent performance. Twenty years on and growers still rely on Basta to control a broad spectrum of weeds in a range of crops including avocados, citrus, bananas, tree nuts, grapes and stonefruit.
The first trials for Basta began in 1980. Geoff Perkins, who was a Research & Development Officer involved in the trials at the time, said the initial development target for the new product was for chemical fallowing prior to planting broadacre crops.
“We tried to get Basta to work in that market but, before long, we realised that effective usage rates were going to be uneconomical.
“After many trials, we found a handy fit for Basta in horticulture crops such as apples, stonefruit, bananas and grapevines because of its excellent crop safety.
“In addition, Basta was active against certain troublesome weeds that had begun to dominate in horticultural crops. The product filled an important gap in this respect – it was a much needed tool in growers’ arsenal.”
Geoff said the Marketing Team at the time did not anticipate how successful Basta would be.
“It’s true to say, even when Basta was launched, we didn’t realise how strongly it would be picked up. It was one of those products for which we had to let growers find a niche – and they certainly did.”
Twenty years ago, Basta was a product ahead of its time. Today, it is still synonymous with crop safety and continues to offer growers and advisors a solution they know and trust.
Andrew Irving, horticulturalist/agronomist at Howe Farms, Walkamin, Atherton Tablelands, has been in the industry for 25 years and has experience with Basta from a reseller’s point-of-view, right through to use on-farm.
“We grow 850 acres of bananas and 350 acres of avocados at Howe Farms.
“In newly planted trees, Basta is our product of choice for its excellent crop safety, the weed spectrum it controls and its consistent performance over the years.”
To celebrate the 20th birthday of Basta, Bayer CropScience is launching a range of promotional materials for growers and advisors, such as a safety kit containing a hat, safety vest, sunscreen and sunglasses. Bayer CropScience is also hosting field days in key growing regions to demonstrate to growers the consistent quality of Basta as a key weed management tool in horticultural cropping systems.
About Bayer CropScience
Bayer is a global enterprise with core competencies in the fields of health care, nutrition and high-tech materials. Bayer CropScience AG, a subsidiary of Bayer AG with annual sales of about EUR 6.5 billion (2009), is one of the world’s leading innovative crop science companies in the areas of crop protection, non-agricultural pest control, seeds and traits. The company offers an outstanding range of products and extensive service backup for modern, sustainable agriculture and for non-agricultural applications. Bayer CropScience has a global workforce of 18,700 and is represented in more than 120 countries. The Australian head office is located in Melbourne.
Fleur Wilkins, Communication Manager, Bayer CropScience
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